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Sawaya INTL at Beauty World Middle East KSA October 2018

Beauty world Saudi Arabia was the ideal platform for global players in the beauty industry to enhance their relationships and increase their market presence in the Kingdom. The three-day event was organized by Messe Frankfurt Middle East in partnership with Saudi-based ACE Group which was held at the Jeddah Center of Forums and Events from the 14th till the 16th of October 2018.


The steady increase in Saudi Arabian visitors over the years at Beauty world Middle East Dubai increased the demand for Beauty and personal care products hence, Beauty world Saudi Arabia offered a dedicated trade fair right at the heart of Jeddah for trade professionals. As always Sawaya International team were the first in line to be present in such an event displaying the latest collections and products in different beauty categories with the main star taking the lead their signature makeup brand Provoc Makeup.