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The largest international trade fair for beauty products, hair, fragrances, and well-being in the Middle East. Eternally flawless and constantly reinventing itself, Beautyworld Middle East is the wider region’s premier trade and networking event for the beauty and wellness industry. 

A truly unprecedented and record breaking success, the 22nd edition of Beautyworld Middle East delivered attractive opportunities, incredible insights, and a fascinating glimpse into the future of the beauty and wellness industry. The show welcomed over 42,000 visitors and featured over 1,570 exhibitors from 57 countries. The show's influence has spread not only across the Middle East and Africa plus the Indian subcontinent but has gone well beyond, offering thousands of influential trade buyers the latest beauty trends and exciting new opportunities for their businesses.

We as Sawaya Holding attend the Exhibition with our full range products starting with our signature Brand Provoc Makeup, Gelish, CLashes, Navou contour and a lot more.